AutoResponder Myths Shattered!
MYTH # 1 – UNLIMITED MEMBERS SAVES MONEY
Many auto-responder companies market themselves as having unlimited size lists for a flat fee. They have convinced marketers that this is better. The larger auto-responder companies like Get Response or AWeber charge you based on the size of your list. Unlimited must save lots of money, right?
The reality is that all auto-responders are cheap when compared to the income that lists can generate, if used properly. You don’t need 10,000 people on a list to make serious money.
If you are keeping your list clean of those who have not opened or clicked an email in the last 6 months, then you can have a small, super-responsive list that should generate a minimum of $1 per month per list member. Most generate much more.
AWeber and Get Response have plans starting at $15 a month for 1,000 list members. If you go over 1,000 members, the price for 2,500 rises to about $29. If you are making $1,000 a month from your list and are now growing to $2,500 a month, do you think you will be worried about an extra $14?
MYTH # 2 – DOUBLE OPT-IN IS BETTER
Better for who? Better for the auto-responder company? Absolutely! Better for the marketer? Not a chance!
If you want to build a list, then you want to “minimize friction” when it comes to getting people subscribed to your list. We design processes to try to make it as easy as possible for people to join. We reduce the number of pieces of information we ask to the bare minimum. Maybe we just ask for email address, instead of email address and name.
After doing everything to make it easy, why would we make a large hurdle for someone to jump over as the last step? It makes no sense.
Frequently, the confirmation emails end up in spam folders or being delivered an hour after the person filled in the form. This is why 20-50% of those who join a double opt-in list never confirm their accounts. They wanted to join, but they never made it to your list.
You cannot find a single 7 or 6 figure online marketer that uses double opt-in. If single opt-in beats double opt-in for them, why not for us?
MYTH # 3 – DOUBLE OPT-IN IS REQUIRED
Some people think that double opt-in is required by law in certain countries, like Canada and Germany. That is absolutely false.
Some countries require “Express Consent” but that does not mean double opt-in. Single opt-in shows “Express Consent” by law.
No country requires double opt-in legally.
MYTH # 4 – DOUBLE OPT-IN PREVENTS ABUSE
Double opt-in prevents spam abuse. Yes it does, because someone else cannot sign you up for a list without access to your email account to click the confirmation email.
However, the risk of this happening is extremely low and abuse is very easy to spot. It is like eliminating all the doors and windows in your house to prevent burglars. Very effective, but not practical. We have to balance security with access.
Source: Your Viral List Mailer